Dalmia Cement launches digital engagement programme with dealers during lockdown

New Delhi, April 22, 2020 : Dalmia Cement (Bharat) Limited, India’s leading cement company for over eight decades, has launched a digital engagement programme, ‘Dalmia Cares’ for its dealers and channel partners across the country. The programme offers cement dealers multiple ways to engage in social responsibility, wellness and family activities using digital and in home/ near home activities.

Speaking about the launch, Ujjwal Batria, Chief Operating Officer, Dalmia Cement, said: “We have prided ourselves on being the first to market with various digital tools over the years. These tools help dealers make day to day business interactions easy, quick and cost-efficient. With the lockdown in force to overcome Covid19, we have launched several activities to keep morale up, help local communities and increase life satisfaction during this difficult time.”

Pramesh Arya, Executive Director- Marketing, Dalmia Cement, said: “Many of our dealers are community and business leaders, and have already undertaken a number of social activities in their local areas. With Dalmia Cares, we wanted to create a larger social movement, helping give shape to a more focused effort to help communities and families.”

The Dalmia Cares programme includes daily task-based activities, including showcasing hidden talents, fitness activities at home, culinary challenges, puzzles, feeding local communities, helping stray animals among others. Dealers completing these tasks earn reward points, which they can redeem against a range of exciting prizes, including gadgets and household appliances. Dealers were also encouraged to donate to the PM-CARES fund and other charitable organisations of their choice. These funds raised by Dalmia Cement dealers are in addition to the ₹25 crore and ₹1.6 crore donated by Dalmia Bharat Group, and its employees respectively.

Dalmia Cement is one of the largest producers of speciality cement products in India, offering individual and institutional customers a wide variety of products across the country. The brand also offers products under the Dalmia DSP and Konark brands in key markets.

The programme has received hundreds of entries from the states Dalmia Cement operates in, with dealers delighting families and local communities with their contributions. The company will extend the programme as long as the effects of the lockdown remain in force around the country.

About Dalmia Cement (Bharat) Ltd.

Dalmia Cement (Bharat) Limited (DCBL), a subsidiary of Dalmia Bharat Limited (BSE Code: 542216|NSE Symbol: DALBHARAT and listed in MSE), is a leading player in the cement manufacturing segment and has been in existence since 1939. Dalmia Cement is the only cement company in the world to have the lowest carbon footprint. Dalmia Cement was the first Indian company to join RE100, and the first company in the world to join both EP100 and RE100 – showing real business leadership in the clean energy transition by taking a joined-up approach. With a growing capacity, currently pegged at 26.5 MnT, Dalmia Cement is also the fourth largest manufacturing capacity in India. Spread across nine states and 12 manufacturing units, the company is a category leader in super-specialty cements used for oil well, railway sleepers and air strips and is the country’s largest producer of slag cement. Dalmia Cement has also partnered with International Finance Corporation to promote sustainable business. Visit us at Dalmia Cement