Terms & Conditions

The Program

1.1.The “Dalmia MASTERS” is a loyalty program (hereinafter referred to as “Program”) created by Dalmia Cement (Bharat) Limited, (hereinafter referred to as “DCBL/Company”), to acknowledge and reward its influencers for their punch-in sale done of DCBL specified product(s) or category of products (hereinafter collectively referred to as “Product(s)”) on registered site(s) having unique site id(s) which shall only be allotted by DCBL under this Program (hereinafter referred to as “Site(s)”).

1.2.The Program is open only to selected influencers of DCBL i.e. Masons, Contractors & Engineers across all the zones in India subject to the condition that they got themselves registered under the Program (herein after referred to as “Member(s)”). The above said Members must be Indian nationals having age of eighteen (18) years and above.

1.3.Membership in the Program is by invitation only, and DCBL reserves the right to facilitate, withhold or cancel Program membership to any person without assigning any reason or prior notice.

1.4.By accepting membership in the program, all Members and any other persons affiliated with it including but not limited to dealer, sub dealer and technical service officer  (“herein after collectively referred to as Facilitators”) agree to the terms and conditions of the program as outlined herein and any other terms, conditions or documents related with this Program. In case of any ambiguity in interpretation of the terms & conditions, the interpretation by the DCBL shall be final and binding.

1.5.The Program allows eligible Members to earn and accumulate points in proportion to the sales made through them. Such points shall be allotted/ modified/cancelled at the sole discretion of DCBL.

1.6.Points accumulated can be redeemed towards choice of Products from the Program rewards catalogue only.

1.7.For existing Members under the previous loyalty program the mandatory fields mentioned in the Members profile, related to this Program,  must be filled by DCBL’s data management partner Net Carrots Private Limited (“NCPL”) via know your customer (“KYC”) calling through helpdesk resources of DCBL to make these .

1.8.Facilitators can also recommend an influencer from their registered account in the App.

1.9.This Program is not open for  any other person other than  the Member himself.


1.Participation in the Program is voluntary.

2.Enrolment for this Program does not imply or create any right to attain membership in the Program. Final decision and confirmation about the membership will be solely decided by DCBL.

3.Membership validity will be subject to sole decision of DCBL.

Points Earning:

Member’s Earning:

1.Participation in the Program is voluntary. Members will start earning points after initiation of Program which shall be on 01.09.2020, after punches-in their sale done with respective Facilitators through their Dalmia MASTERS mobile application (herein after referred to as “App” ).

2.It is mandatory to have the Site mapped to a Member for him to punch-in his product(s)’ transactions to earn points.

3.Members will earn points for making punches-in their sale done for all specified Products. However DCBL reserves the right to exclude any Product(s) at any given time for any time period.

4.Points earing is subject to authorization from DCBL’s Facilitators & Technical Service Desk.

5.Points accumulated by one Member cannot be combined with another Member’s points.

6.The points do not constitute property of the Member and are not transferable by operation of law or otherwise to any other person or entity.

7.Each point accrued has a notional monetary value decided by DCBL. The company reserves the right to change the notional value of points at its sole discretion without any prior notice.

8.In the event of cancellation of the Program for any reason, all the points accumulated shall stand forfeited.

9.The allotment and redemption of point shall be at the sole discretion of the DCBL.

10.DCBL reserves the right to withdraw any or all the memberships issued. On a membership being withdrawn, DCBL may be responsible to the Member only to the extent of the points in the credit of the Member’s account.

Redemption Process:

1.Redemption window shall be opened twice a year and the Member shall be informed about this in advance through his registered mobile number or email id if any.

2.The points may be redeemed only on Products available in the rewards catalogue. The Members can access the rewards catalogue hosted on the App. They can select a desired Gifts from the catalogue within their points’ bracket and add it to their cart.

3.The Member needs to log onto the App and check their account summary and place a redemption request. They can select a Product according to their points. Thereafter the Product will be shipped/sent to their registered address after required verification is done by DCBL.

4.Order once placed by the Member cannot be cancelled post 5 (Five) days from date of placing of order. No exceptions would be entertained. The points redeemed for placing such order shall not be credited back to the Member’s account under any circumstances, if the same is cancelled after 5 days of placing the order.

5.Points cannot be redeemed for cash.

6.Redemption can be executed only after the Member has accumulated a minimum balance of points as defined in the rewards catalogue. The minimum balance of points can be changed at the discretion of DCBL without prior notice.

7.No accumulation or redemption of points will be possible if the membership has been withdrawn or cancelled or liable to be cancelled or if there is any violation of the terms and conditions by the Members or Facilitators.

8.On redemption of points, points so redeemed will automatically be deducted from the Member’s accumulated points in the Member’s account.

9.DCBL reserves the right to change or substitute a Product of a similar specification and/or value at its sole discretion.

10.DCBL reserves the right to change the Program points’ value of any Product at its sole discretion.

11.The Product redemption is subject to clearance of payments of the sales at the point of _______, which has been credited to the account of the Member as per DCBL’s policy.

12.The Member can also redeem their points with the help of Facilitators and Program Helpdesk.

Point Expiry Logic & Rules

1.All points earned in the Program are valid for 24 months and is associated with opening of the redemption window.

2.If the Member is inactive for 6 (Six) months_ (calculated from the day of last login into account), tThe points will be valid only for 12 months from the date of credit and shall stand cancelled post expiry of twelve (12) months from the date of credit of such points.

3.Members may get prior notification through his registered mobile number or E-mail address before expiry of points to his/her credit.

4.DCBL shall not be held liable for forfeiture, cancellation, lapse or non-use of any points.


1.Participation in the Program is open to exclusively Members on pan India basis only. The same is by invitation from DCBL only.


2.For calculations of points, only recommendations of eligible Product(s) will be considered which are in progress or completed.


3.Computation of reward points, as may be done by DCBL under the Program, shall be final, conclusive and binding on the Member and shall not be liable to any dispute.


4.Members may also check their points balance by logging in to the App.


5.For any queries regarding the Program or account balance, Members can contact their respective Facilitators.


6.Any points left in the Member’s account at the time of termination of the membership will be forfeited.


7.Members must inform DCBL immediately of any changes to their address, mobile numbers or personal data related to the Program or else in case of any discrepancies found by DCBL on its own investigation shall lead to forfeiture of the points and shutting down of the said Member account.


8.Members are personally responsible for the confidentiality of any membership identity numbers or any such credentials that are issued to them by DCBL under this Program. DCBL shall not be liable or compensate for any such fraud whatsoever resulting from misuse of these said credentials which has already been handed over to the custody of the Members for their personal use only.


9.DCBL reserves the right to alter, amend or withdraw Program and/or any such documents/SOPs relating to the Program and/or Products without prior notice or compensation as per the requirement of the DCBL. Decision of DCBL on all matters relating to the Program shall be final and binding.


10.Selection, addition or deletion of Products offered in the redemption catalogue shall be at the sole discretion of DCBL and subject to change without prior notice. All visuals of the Products in the rewards catalogue or related web pages are indicative only.


11.DCBL shall not be held responsible where any manufacturer’s supplier of Products offered to Members withdraws, cancels, alters or amends the Products.


12.All Products available for redemption are subject to availability of the same and manufacturer’s warranties/restrictions at the time of redemption.


13.DCBL does not guarantee and make any representation about the quality, usefulness and worthiness of the Products and shall not be responsible if the same are in any way found to be defective. DCBL does not provide any kind of guarantee or warranty on the Products provided under this Program.


14.DCBL does not accept any responsibility for any incorrect and/or incomplete communication details provided and/or delay in receipt of communication and/or non-receipt of communication by Member.


15.Members cannot hold DCBL liable for any physical injury or mental trauma or monetary loss/damages on or during the course of the Program or arising out of this Program.


16.By registering and submitting the data such as names, email addresses, contact numbers, photos & any other credentials by Members/Facilitators under this program (herein after collectively referred to as “Personal Information”), grant unconditional authorization to DCBL to use the same as per the Company guidelines & requirements.


17.To the extent permitted by law and to fulfil the purpose of this Program, DCBL may share Members’ and Facilitators’ Personal Information with third parties including but not limited to NCPL in connection with the services that these third parties perform for or with the DCBL. These third parties are restricted from using this Personal Information in any way other than to provide services for DCBL or services for the collaboration in which they and DCBL are engaged in.


18.DCBL will retain Personal Information only for as long as it needs it for legitimate interest in accordance with applicable law.


19.DCBL reserves the right to share Personal Information to respond to duly authorized information requests of governmental authorities or where required by law. In exceptionally rare circumstances where national, state or company security is at issue. DCBL reserves the right to share entire database of Personal Information with appropriate governmental authorities.


20.The Member/Facilitator may withdraw the consent to use the Personal Information within a reasonable time. If the Member/Facilitator has asked to withdraw the consent to DCBL from processing the personal information, this will not affect any processing which has already taken place at that time. For any such queries the Member/Facilitator may contact _______________. These rights may be limited for example, if fulfilling one Member’s/Facilitator’s request would reveal personal data of another person or if the Member/Facilitator ask us to delete information which we are required by law or have compelling legitimate interests to keep. Once the consent is withdrawn, the Member’s/Facilitator’s account shall be forfeited permanently along with all the accumulated points and other benefits relating to this Program.


21.DCBL shall not be responsible for any charges, levies and costs incurred by the Members to participate in this Program.


22.For Products specifically rewards of vehicles, if any, DCBL shall pay ex-showroom price of vehicle only (excluding insurance cost, registration cost, and accessories cost, etc.) and the Member has to pay all the other costs to get the possession of vehicle.


23.Any tax or other liabilities or charges payable to the government or any other authority or body established by law (central, state or local), which may arise or accrue to the Member by redemption of the reward points under the respective scheme under the Program, as aforesaid, shall be to the sole account of the Member. Tax deducted at source, if any, on the monetary value of the Products shall be payable by the Member.


24.Members need to furnish the Personal Information in true form and any misrepresented Personal Information shall result in permanent disqualification from the Program.


25.Company reserves the right to disqualify/expel any Member/Facilitator in case of:

  • a)Non-performance in the Program
  • b)Report of any unfair trade practice during the course of the Program
  • c)Unethical attempt to get points
  • d)Any other violations as per DCBL’s guidelines along with Terms & Conditions mentioned herein.


26.Company reserves the right to disqualify any Member/Facilitator without assigning any reason/justification thereof to the aggrieved Member/ Facilitator or any other person appointed by the Member/ Facilitator.


The Member agrees to indemnify and hold harmless DCBL., its affiliates and contractors and each of their respective employees, officers and agents from and against any claim, loss, liability, damages, cost (including legal costs) of any person, firm or corporation, including, without limitation, legal fees, arising out of any breach of any of the terms of this Program, warranty or representation, by Members.

Dispute Resolution:

It is agreed and understood that in the event of any dispute or differences arising out of or relating to or with reference to or in connection with this Program & Products the same shall be subject to the Courts at New Delhi only.

User Agreement

These terms of use (“Terms”) constitute a legally binding agreement between Members, Fascilitators or any other user whatsoever and DCBL regarding use of the web site or App in relation to the Program offered by DCBL including but not limited to delivery of content via the website, any mobile or internet connected device or otherwise (the “the Service”). By accessing the site or service and/or by clicking “I agree”, you agree to be bound by these Terms. “User” or “You” means any person who access or avail this site of DCBL for the purpose of hosting, publishing, sharing, transacting, displaying or uploading information or views and includes other persons jointly participating in using the site of DCBL.

You hereby represent and warrant to DCBL that You are at least eighteen (18) years of age or above and are capable of entering, performing and adhering to these Terms and that You agree to be bound by the following terms and conditions. You agree to register prior to uploading any content and / or comment and any other use or services of the App/site and provide details including but not limited to complete name, age, email address, residential address, contact number.

DCBL may add to or change or update these Terms, from time to time entirely at its own discretion. You are responsible for checking these Terms periodically to remain in compliance with these Terms. Your use of a site after any amendment to the Terms shall constitute your acceptance of these Terms and you also agree to be bound by any such changes/revisions.


DCBL reserves the right to suspend / cancel, or discontinue any or all channels, products or service at any time without notice, make modifications and alterations in any or all of the content, products and services contained on the site without prior notice.


DCBL reserves the right to charge subscription and / or membership fees from a User, by giving reasonable prior notice, in respect of any product, service or any other aspect of the App/ site.

Copyright and Trademarks

Unless otherwise stated, copyright and all intellectual property rights in all material presented on the site and Apps (including but not limited to text, audio, video or graphical images), trademarks and logos appearing on this site are the property of DCBL, its parent, affiliates and associates and are protected under applicable Indian laws. You agree not to use any framing techniques to enclose any trademark or logo or other proprietary information of DCBL; or remove, conceal or obliterate any copyright or other proprietary notice or any credit-line or date-line on other mark or source identifier included on the site /App/ service, including without limitation, the size, color, location or style of all proprietary marks. Any infringement shall be vigorously defended and pursued to the fullest extent permitted by law.

Limited Permission to Copy

DCBL grants you permission to only access and make personal use of the App/site and You agree not to, directly or indirectly download or modify / alter / change / amend / vary / transform / revise / translate / copy / publish / distribute or otherwise disseminate any content on DCBL’s site / service, or any portion of it; or delete or fail to display any promotional taglines included in the site /App/ service either directly or indirectly, except with the express consent of DCBL. However, you may print or download extracts from these pages for your personal / individual, non-commercial use only. You must not retain any copies of these pages saved to disk or to any other storage medium except for the purposes of using the same for subsequent viewing purposes or to print extracts for personal / individual use.

DCBL forbids you from any attempts to resell or put to commercial use any part of the App/site; any collection and use of any product listings, descriptions, or prices; any derivative use of the App/ site or its contents; any downloading or copying of account information for the benefit of any other merchant; any renting, leasing, or otherwise transferring rights to the site / service; displaying the name, logo, trademark or other identifier of another person in such a manner as to give the viewer the impression that such other person is a publisher or distributor of the service on the site, or any data gathering or extraction tools; or any use of meta tags. You may not (whether directly or through the use of any software program) create a database in electronic or structured manual form by regularly or systematically downloading and storing all or any part of the pages from the App/ site. No part of the App/ site may be reproduced or transmitted to or stored in any other web site, nor may any of its pages or part thereof be disseminated in any electronic or non-electronic form, nor included in any public or private electronic retrieval system or service without prior written permission.

Sharing of Personal Information

The App is designed to help you avail loyalty points in proportion to the sales promoted by You of products manufactured by DCBL or its group companies. In order to do this, DCBL requires the use of such information including, but not limited to, your email, password and or other information that was used while registering with the App/ site. The User data collected by DCBL shall only be through the above mediums which will be provided by the intended user, no other data shall be collected/used by DCBL apart from those that was permitted during registration process.
For certain services such as email, personal web pages, contests and shopping, signing up by the User is required. To sign up for these services You have to open an account by completing the signing up process (i.e. by providing us with current, complete and accurate information as prompted by the applicable registration form). You also will choose a password. You are entirely responsible for maintaining the confidentiality of your password and account. By signing up, you agree to the following terms in addition to any other specific terms which shall be posted at an appropriate location of the App/ site. Each sign up is for a single individual user only. To access these services, you will be asked to enter your individual Email Address/mobile no and Password, as chosen by you during your signing up. Therefore, we do not permit any of the following :-
Any other person sharing your account and password;
Any part of the site being cached in proxy servers and accessed by individuals who have not registered with DCBL as users of the App/ site; or
Access through a single account and password being made available to multiple users on a network.
If DCBL reasonably believe that an account and password is being used / misused in any manner, DCBL shall reserve the right to cancel access rights immediately without notice, and block access to all users from that IP address.
Furthermore, you are entirely responsible for any and all activities that occur under your account. You agree to notify DCBL immediately of any unauthorized use of your account or any other breach of security. DCBL will not be liable for any loss that you may incur as a result of someone else using your password or account. However, you could be held liable for losses incurred by DCBL or another party due to someone else using your account or password.