Dalmia Cement onboards Superstar Ranveer Singh as their Brand Ambassador

Strengthens its commitment to home builders with a bold new brand positioning as the Roof Column Foundation (RCF) Expert

To extend its legacy of technical excellence to home builders -through its technical support team

New Delhi, 20th February 2024: Taking the onus of guiding and assisting customers with right usage of cement in the most critical part of the house ie. Roof Column Foundation. Dalmia Cement is thrilled to onboard Ranveer Singh as their Brand Ambassador who also stands for and represents a strong foundation. Making a tectonic shift in its brand focus with its new campaign “RCF Strong. Toh Ghar Strong.” the new customer-centric messaging is aimed at creating awareness amongst the home builders and contractors in choosing the right cement, using it in the right way and following best construction practices to build their dream homes.

The campaign that would consolidate Dalmia Cement as the ‘RCF Expert’ will   feature superstar Ranveer Singh. It will be launched through a comprehensive multimedia approach with Ranveer adding much efficacy to the brand’s message of predominant technical knowledge, and peerless service, as amplified by the slogan, “RCF Strong. Toh Ghar Strong”.

Commenting on the initiative, Puneet Dalmia, MD & CEO said, “We are happy to partner with the extremely talented Ranveer Singh who will help us enhance our communication about the new brand positioning and further our illustrious journey of the last 8 decades. Dalmia Cement has stood shoulder to shoulder to build our nation from its roots, contributing to create iconic national landmarks as well as happy homes for millions. As individuals, we cherish our homes which hold a profound value and place in our lives. Thus, constructing such a generational asset with the proper application of cement and technical expertise not only ensures structural integrity, but also represents an investment for life.”

“Our new brand campaign manifests not just an eminent legacy, but also a commitment to consumer centricity – it conveys a core message that building a home with due care means building it for generations to come,” he said.

Commenting on his collaboration Ranveer Singh shared, “I’m happy to be associated with Dalmia Cement, a major contributor to the construction sector for over 80 years. I support the aim of the company to advocate for the vital importance of Roof Column and Foundation in home construction. Together, we aim to educate individuals to make informed choices, ensuring that every structure stands the test of time.”

Sameer Nagpal, COO, Dalmia Cement (Bharat) Ltd. shared, “We believe that the brand must play a vital role in consumer’s lives so that they can make informed choices. Dalmia Cement has over the years developed strong know-how of optimizing cement recipe that makes it most suitable for Roof Column and Foundation. These are the most critical elements in the structure of the house and are responsible for its strength and longevity. It’s great to have Ranveer Singh join our family as he and the brand both stand for a strong foundation. In addition to providing the right cement for RCF, we also have a strong on-the-ground technical workforce which assists home builders and contractors in using the cement in the right way.”

About Dalmia Cement (Bharat) Ltd:

Dalmia Cement (Bharat) Limited (DCBL), a subsidiary of Dalmia Bharat Limited (BSE Code: 542216|NSE Symbol: DALBHARAT and listed in MSE), is a leading player in the cement manufacturing segment and has been in existence since 1939. Dalmia Cement (Bharat) Limited prides itself on having one of the lowest carbon footprints in the cement world globally. It is the first cement company to commit to RE100, EP100 & EV100 (first triple joiner) – showing real business leadership in the clean energy transition by taking a joined-up approach. With a growing capacity, currently pegged at 44.6 MnT, Dalmia Cement is the fourth- largest cement manufacturing group in India by installed capacity and is spread across ten states with fifteen manufacturing units. Visit us at Dalmia Cement

Media Contact:

Pooja Bharadwaj

Email: Bharadwaj.pooja@dalmiabharat.com