“We are redefining marketing as a strategic growth driver by positioning cement as a vital enabler of sustainable, future-ready infrastructure. At the core of this approach is our commitment to building a premium brand anchored in trust, performance, and innovation. We are strengthening connections across customers, partners, and communities through consistent engagement and relevant experiences. Supported by an integrated, digital-first approach, we are driving demand, improving reach, and expanding market presence. By aligning with India’s infrastructure ambitions and embedding sustainability into our narrative, we are shaping preference, building enduring relationships, and contributing to long-term value creation.”
Mr. Navin Tewari
Chief Marketing Officer